Working on a project for Hulu, in partnership with Red Ventures, was an exciting opportunity that allowed me to combine both my experience as a designer and an avid user of their platform. The goal was to design new landing pages and develop effective paid search strategies to better advertise Hulu’s content to targeted consumers. This included brainstorming content hubs tailored to specific demographics and show categories, designing captivating video cover backgrounds to boost in-page engagement, and showcasing Hulu’s accessibility on almost every modern device. The project culminated in creating engaging, user-friendly landing pages that improved content discovery, increased account sign-ups, and highlighted the broad reach of Hulu’s streaming service.