back
back
LendingTree
Canopy | Lender Campaigns Manager
Services
UI/UX
Tools
Figma
Brief
I partnered with a project manager over at LendingTree to design a platform that allows lenders to create promotional campaigns and manage leads captured through LendingTree. Over the course of a week, we wireframed multiple iterations, testing various campaign scenarios and unique lender offerings. Once the wireframes were finalized, I designed the dashboard using LendingTree's new component UI library. The platform enabled lenders to boost their presence through geotargeted and general searches, offering essential tools to optimize their lead quality and management within the LendingTree ecosystem.
Canopy | Lender Campaigns Manager
Services
UI/UX
Tools
Figma
Brief
I partnered with a project manager over at LendingTree to design a platform that allows lenders to create promotional campaigns and manage leads captured through LendingTree. Over the course of a week, we wireframed multiple iterations, testing various campaign scenarios and unique lender offerings. Once the wireframes were finalized, I designed the dashboard using LendingTree's new component UI library. The platform enabled lenders to boost their presence through geotargeted and general searches, offering essential tools to optimize their lead quality and management within the LendingTree ecosystem.
New Lender Self Service Portal
Services
UI/UX
Tools
Figma
Brief
To support new lenders during Canopy’s development, the Lender Self Service portal was created for automatic bidding on loan requests with precise criteria on the LendingTree website. I designed the interface, enabling lenders to target loan requests based on parameters such as loan type, credit score, location, and other metrics. The platform also included tools for managing campaigns with options to start, pause, and pay automatically. Additionally, LendingTree automatically creates pre-populated, selectable campaign suggestions which lenders can choose from to build out their comprehensive campaigns. This feature streamlined the process for new lenders, allowing them to connect with potential borrowers and optimize their marketing efforts without needing account representatives.
New Lender Self Service Portal
Services
UI/UX
Tools
Figma
Brief
To support new lenders during Canopy’s development, the Lender Self Service portal was created for automatic bidding on loan requests with precise criteria on the LendingTree website. I designed the interface, enabling lenders to target loan requests based on parameters such as loan type, credit score, location, and other metrics. The platform also included tools for managing campaigns with options to start, pause, and pay automatically. Additionally, LendingTree automatically creates pre-populated, selectable campaign suggestions which lenders can choose from to build out their comprehensive campaigns. This feature streamlined the process for new lenders, allowing them to connect with potential borrowers and optimize their marketing efforts without needing account representatives.
FIN