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AWeber
Site Redesign
Services
Branding, UI/UX, SEO Copywriting, Front-end Development, A/B Testing
Tools
Figma, Photoshop, Blender, Wordpress, HTML/CSS/JS, VWO
Brief
As a senior UI/UX and Brand designer at AWeber, I was entrusted with the significant responsibility of redesigning nearly all the key SEO and paid search landing pages over the course of the company’s comprehensive brand update. This project required leveraging my expertise in UI/UX design and proficiency in 3D illustration to revitalize the company’s public-facing website. I focused on revamping the core landing pages within the AWeber sitemap. By thoroughly analyzing the existing pages, I identified areas for improvement and made strategic changes to optimize them. This resulted in a more immersive and engaging experience for new visitors. Additionally, I utilized my 3D illustration skills to incorporate visually appealing elements that enhanced the overall aesthetic of the pages. As a result, these redesigned pages saw a 3-5% increase in conversions after launch, demonstrating the effectiveness of the updates.
Site Redesign
Services
Branding, UI/UX, SEO Copywriting, Front-end Development, A/B Testing
Tools
Figma, Photoshop, Blender, Wordpress, HTML/CSS/JS, VWO
Brief
As a senior UI/UX and Brand designer at AWeber, I was entrusted with the significant responsibility of redesigning nearly all the key SEO and paid search landing pages over the course of the company’s comprehensive brand update. This project required leveraging my expertise in UI/UX design and proficiency in 3D illustration to revitalize the company’s public-facing website. I focused on revamping the core landing pages within the AWeber sitemap. By thoroughly analyzing the existing pages, I identified areas for improvement and made strategic changes to optimize them. This resulted in a more immersive and engaging experience for new visitors. Additionally, I utilized my 3D illustration skills to incorporate visually appealing elements that enhanced the overall aesthetic of the pages. As a result, these redesigned pages saw a 3-5% increase in conversions after launch, demonstrating the effectiveness of the updates.
Sign-Up Page Design Tests
Sign-Up Page Design Tests
'Experts' Portal and Template Design Gallery
Recognizing the need for professional guidance in email campaign creation, the marketing team and I developed a curated portal of certified experts for both free and paid users. I designed the portal’s UI/UX, coded the index and profile templates, and created the ‘Certified Expert’ brand emblem. To further support users, especially beginners, we addressed frequent design-related inquiries by developing a user-friendly portal featuring a collection of email and landing page design samples. This gallery showcased curated designs and allowed users to submit their own creations. I designed the UI for the portal index and content templates, enabling customer service to efficiently guide users to the gallery without redirecting them away from the website.
'Experts' Portal and Template Design Gallery
Recognizing the need for professional guidance in email campaign creation, the marketing team and I developed a curated portal of certified experts for both free and paid users. I designed the portal’s UI/UX, coded the index and profile templates, and created the ‘Certified Expert’ brand emblem. To further support users, especially beginners, we addressed frequent design-related inquiries by developing a user-friendly portal featuring a collection of email and landing page design samples. This gallery showcased curated designs and allowed users to submit their own creations. I designed the UI for the portal index and content templates, enabling customer service to efficiently guide users to the gallery without redirecting them away from the website.
AWeber Experts Index
AWeber Experts Index
Email Template Design Index
Email Template Design Index
FIN