LendingTree provides lenders with the opportunity to enhance their visibility in specific verticals within the MyLendingTree app and website. Although lenders are not promoted on offer pages, they can increase their presence in other areas, such as geo searches and general lender searches. I played a key role in designing the platform that enables lenders to set up promotional campaigns and effectively manage leads generated from these campaigns.

I crafted a sophisticated and feature-rich template that placed emphasis on a lender's offer details. It provided users with the convenience of scheduling a call with the lender to proceed with the offer.

I was responsible for designing the lender offer campaign platform, which streamlined the process of automatic lead acquisition for lenders. This platform empowered lenders to strategically target specific loan requests based on demographic, loan type, geographic data, and other key variables. Additionally, lenders had full control over managing their acquisition campaigns, including the ability to start, pause, and pay for existing campaigns.