I eagerly took on the responsibility of revamping the core landing pages featured in the AWeber sitemap. Through a meticulous analysis of the existing pages, I identified areas for improvement and executed strategic measures to optimize them, resulting in an immersive and captivating experience for new visitors. I also utilized my expertise in 3D illustration to create and integrate visually stunning elements that enhanced the overall brand aesthetic and engagement of the pages. On average these pages saw a 3-5% conversion increase after launch.

As part of an "Upgrade to Pro" test, I took charge of designing a series of interstitial pages aimed at engaging returning users after their initial free account trial had concluded. These pages were carefully crafted to encourage users to upgrade to the Pro version, presenting them with compelling offers and benefits. Here are a few examples showcasing the design samples I created for these interstitial pages.

Recognizing the continuous demand for professional guidance in formulating and executing impactful email campaigns that drive growth, AWeber developed a curated portal of certified experts available to both free and paid users, where I played a pivotal role in designing the portal's UI and populating the list of experts.

Designing can be challenging, particularly for beginners, and AWeber frequently received customer service requests for assistance in creating better email campaigns. To streamline and address the high volume of design-related inquiries, we developed a user-friendly portal featuring a collection of email and landing page design samples. This portal not only showcased designs curated by AWeber staff but also allowed users to submit their own creations, empowering customer service to efficiently guide users to our curated design gallery without redirecting them away from the website. I designed the UI for the portal index and content templates.