In the highly competitive SaaS landscape, differentiating a brand and creating a captivating user experience is a formidable challenge. With many competitors imitating one another, there is a risk of blending into the crowd, presenting unoriginal brand messages. As the design lead at AWeber, my role was to set the brand apart from the competition by infusing it with a visually distinct identity. Leveraging my 3D design skills, I created assets that were prominently featured across our website and social media platforms. This approach introduced users to a fresh and unique brand language, offering a refreshing departure from the prevalent flat and 2D illustrated treatments commonly seen in the SaaS space.

One notable 3D creative endeavor involved revamping AWeber's beloved mascot, AJ the Astronaut, and introducing a charming ensemble of unique robot assistants known as "The Automations." These characters were designed to embody the user-friendly and largely automated tools offered by AWeber, which greatly appeal to our platform's users. You could spot these characters across various sections of our website, including the homepage, blog, and feature-specific social media posts, adding a touch of personality and visual appeal to our brand.

Alongside my work on 3D creative assets for our website and social media, I had the opportunity to design captivating covers for our monthly marketing guides, crafted by our talented content and writing team. These guides provided valuable tips and advice on email marketing for various industries, catering to small businesses. Taking charge of the creative process, I handled everything from designing the eye-catching covers to arranging the layouts and typography, as well as developing the corresponding landing pages. Below, you'll find a selection of my favorite cover designs that I had the pleasure of creating.

As part of my weekly responsibilities at AWeber, I collaborated closely with our content team to produce engaging covers for our blog articles. These covers served a dual purpose, acting as thumbnails for the blog and article templates, as well as being featured on social media posts that linked to the articles. It was essential to create designs that allowed sufficient space for the article title, particularly for optimal visibility on social media platforms, while maintaining a minimal yet visually captivating aesthetic. Moreover, these covers needed to adhere to a cohesive design pattern that would ensure a visually balanced blog index. However, for more significant or noteworthy blog articles, I had the flexibility to modify the design pattern to draw immediate and distinct attention to the content cover.

Similar to many SaaS companies, video explainers played a crucial role in our marketing and user education efforts at AWeber. Although video production was not my primary responsibility, I had the opportunity to collaborate with the video team in designing new cover chyron elements that were utilized during the editing process.

With a large workforce, internal communication becomes paramount, covering a wide range of topics such as HR benefits, company announcements, and on-campus events. In my role, I took charge of creative asset development whenever the need arose, ensuring effective and visually appealing communication within the organization.